You have likely seen cars drive around with advertisements on the side or on top of the vehicle. This is called wrapping. In this way, companies can become aware of their products and services. In addition, car owners can make a bit more money this way. Here's how to start when you want to advertise your car.
Research company to advertise your car
Unfortunately, there are a lot of packaging scams out there. Scams vary, but when a company asks you for money, be careful. If you advertise your car it is a job. They should pay you, not the other way around.
A variation on this is that the company offers to send you money before you even advertise your car. Then they ask you to repay some of that money. This is a huge scam. Don't buy in.
If you are serious about wanting to advertise your car, you need to do the research to make sure you are working with a legitimate company. According to Investopedia, Carvertise, Nickelytics, and Wrapify are three legitimate companies to work with. Survey Clarity also lists Varvertise and Wrapify along with six other companies that they believe are legitimate.
But do the research yourself. Contact the Better Business Bureau. Read reviews of different companies. Be selective about who you work with.
How it works
When you sign up with a legitimate auto wrapping company, they will ask you a series of questions. Think of it this way: the people advertising on your car want to make sure that the ads are seen by the right potential customers. Therefore, they need to know where you normally drive, how often you drive and where you might park your car. The more information you provide to the company, the more likely it is that you will be compared to good advertising opportunities.
Some of the things advertisers are looking for:
Typical kilometers driven including routes (GPS information is often requested)
Clean, undamaged car
Your driving record, car insurance and age (companies usually accept drivers aged 18 and over)
When the right game comes up, you will be notified by the auto wrapping company. You will receive all the details about the advertising campaign. This includes how long you are promoting the product. Once you agree to the terms, the company will send you the advertisement. Often times, this is simply a vinyl decal that you put on the side of your car. Of course, you follow all the rules that you have agreed to for the campaign.
Then sit back and let the money in. While you shouldn't expect to get rich advertising your car, you can definitely get some extra extra income. According to reports, you can make a few hundred dollars a month this way. Some people make more depending on the ads they qualify for.
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